Such a great post! When I put a dash of angostura bitters into sparkling water, I find it super refreshing. Do you think that’s just the citrus in the bitters, or is there possibly more going on?
Interesting! Well, at least one study on sensory drivers of refreshing found that a cluster of consumers found bitterness to be a driver of refreshing too. Bitterness also can trigger salivation, so the mechanism could be the same; interestingly in that same study the group that found bitterness to be associated with refreshing were also more likely to find mint flavor refreshing.
Such a great post! When I put a dash of angostura bitters into sparkling water, I find it super refreshing. Do you think that’s just the citrus in the bitters, or is there possibly more going on?
Interesting! Well, at least one study on sensory drivers of refreshing found that a cluster of consumers found bitterness to be a driver of refreshing too. Bitterness also can trigger salivation, so the mechanism could be the same; interestingly in that same study the group that found bitterness to be associated with refreshing were also more likely to find mint flavor refreshing.